# SureSpace — SEO & AEO Discovery Questionnaire **Prepared by:** Aditya Aman, TheProjectSEO **For:** SureSpace founding team **Date:** April 2026 **Estimated time:** 45-60 minutes async, or a single 45-minute walkthrough call **Return to:** SEO@theprojectseo.com --- ## Why this comes first Before we can build a useful 12-month plan for SureSpace, we need to understand the business the way you see it. This questionnaire is how we do that — once it's answered, the recommendations and proposal are grounded in your actual reality, not guesses. If a question doesn't apply, write "N/A." If you don't know the answer, write "Don't know" — that's useful information, not a failure. If you want to skip something and discuss on a call, flag it. **Tip:** Paste this into ChatGPT / Claude / Gemini with your founder notes and have it draft first-pass answers. Review, correct, send back. Saves most of the time. --- ## 1. Business Model & Revenue (3 questions) **Q1.** How does SureSpace make money today, and how does that change in 2026-2027? Walk us through every active and planned revenue line — subscriptions, event tickets, venue partnerships, sponsorships, B2B offerings, anything else. **Q2.** What's the planned pricing architecture? Free tier (what's included vs gated), AED 30/mo tier (features, audience), Pro plan (price, features, launch date), anything else planned. **Q3.** Have you raised capital? Rough context only — runway, next milestone, what metrics the next round cares about (MAU? paid subs? revenue? retention?). This shapes whether we optimize for growth-at-all-costs or revenue-efficient growth. --- ## 2. Unit Economics & Growth Math (3 questions) **Q4.** Today's snapshot — rough numbers are fine: - App installs (cumulative + last 30 days) - MAU / DAU - Paid subscribers (if subscription is live) - Waitlist or registered accounts **Q5.** What's your retention curve — D1, D7, D30? And your free-to-paid conversion rate (actual or assumed)? If you don't track these yet, say so — it's something we'd want to close in the first 30 days. **Q6.** What's your target CAC per install and per paid sub, and what CAC would make you kill a channel? If you don't have numbers, share the ballpark assumption you're running on. --- ## 3. Ideal Customer Profile (4 questions) **Q7.** Describe your ideal paying user in as much detail as possible. Age, profession, income, expat vs Emirati, nationality clusters, where they live in Dubai, any other markers that matter. **Q8.** What does "high intent" mean to you? Is it a user willing to pay without trial, someone who attends 2+ events/month, someone who upgrades to Pro within 90 days, or something else? Pick the definition that's closest to your mental model. **Q9.** Who is NOT a fit for SureSpace? We want explicit exclusions — "under 25," "casual daters," "tourists," "business-leads-only." This protects us from attracting the wrong traffic. **Q10.** Why does someone pay AED 30/mo instead of using free alternatives (Facebook Groups, Meetup, Eventbrite, Bumble BFF, Instagram DMs)? Give us the exact "because" sentence — this becomes the core of your positioning. --- ## 4. Product & Value Proposition (3 questions) **Q11.** What makes SureSpace different from Meetup, Eventbrite, Bumble BFF, Facebook Groups, and WhatsApp communities? One sentence per competitor. Be honest — if the difference is thin for one, say so. **Q12.** What verification do you do on users? Phone, email, ID, selfie, manual review? Trust and safety is a potential positioning edge in Dubai, and we'd want to build content around it if it's real. **Q13.** What's the "aha moment" — the one feature or experience that turns a casual user into a loyal one? If you don't know yet, describe your best guess. --- ## 5. Wingman AI & Pro Plan Roadmap (3 questions) **Q14.** Wingman AI — what does it actually do? Match people to people, people to events, both? What inputs does it use (profile, behavior, preferences, LinkedIn, natural-language)? **Q15.** When does Wingman ship? When does Pro plan launch? For each: target month, is there a web surface we'd want to SEO-optimize in advance, and is the target audience different from your AED 30 base? **Q16.** Any other paid services in the roadmap for the next 18 months? Corporate memberships, venue/organizer partnerships, sponsored events, B2B, creator monetization. --- ## 6. Competitive Positioning (3 questions) **Q17.** Name the 5 companies/apps you most often get compared to — not what you'd like to be compared to, but the actual comparisons you hear from users, press, investors. **Q18.** What's your 10-word positioning statement? ("We are the ___ for ___.") If you have multiple candidates, list them all. **Q19.** What category do you want to own in Dubai's mind? Social networking, friendship app, professional networking, community platform, events discovery, something new? You can only pick one for SEO purposes — which do you bet on? And is there a comparison you'd refuse (e.g., "we're not a dating app")? --- ## 7. Current Marketing & Acquisition (3 questions) **Q20.** What are your current acquisition channels ranked by install volume (%)? Paid social, influencer, events IRL, PR, organic, app store, referrals, word of mouth, other. **Q21.** Which channel is delivering your highest-LTV users, even if CAC is higher? Which channel do you wish was bigger? **Q22.** Do you have a referral program, content program, or active community manager today? Brief description of each. --- ## 8. Current SEO Provider Deep Dive (5 questions) *[Critical — you told us you're unhappy]* **Q23.** Who is your current SEO provider — agency name, lead contact, how long you've worked together, and what's the monthly fee + contract structure (notice period, auto-renew, lock-in)? **Q24.** What's the scope / SOW they committed to? How many pages per month, technical work, link building targets, reporting cadence, tools they run on your behalf. Share the SOW document if you have one. **Q25.** What have they actually delivered in the last 3-6 months? Specifically — pages published (titles or URLs), technical fixes shipped, backlinks earned, strategy documents or keyword maps. Any artifact you can show us. **Q26.** What reporting do you receive, in what format, on what cadence? You mentioned once a month. Is that a call, a written report, a deck, a dashboard? Can we see the last 2-3 reports? **Q27.** What specifically are you unhappy about? Be as direct as possible — "traffic isn't growing," "content doesn't sound like our brand," "I don't understand what they're doing," "they promised X and delivered Y," "reports are jargon," "we don't talk often enough." The more specific, the better we can avoid repeating it. --- ## 9. Growth Targets & Success Criteria (3 questions) **Q28.** When you say 5,000 users by end of 2027 — do you mean paid subs, MAU, registered accounts, or app installs? If your board had to pick one number that matters most, which is it? **Q29.** Break down that 5,000 goal by channel — roughly how many from paid, organic, referrals, events, partnerships? Best guess is fine. **Q30.** If it's December 2026 and you're deciding whether to renew with us — what would have needed to happen for you to hit the renew button without hesitation? List the 3-5 outcomes. --- ## 10. Expansion & Roadmap (2 questions) **Q31.** In the next 24 months — are you expanding beyond Dubai? If yes, in what order (Abu Dhabi, Saudi, Qatar, Bahrain, London, SE Asia, other)? If Dubai-only, confirm — that changes our approach significantly. **Q32.** Arabic language interface + content — yes, no, maybe later? And which event types will you prioritize in 2026-2027 (networking dinners, coffee, outdoor, wellness, nightlife, culture, professional)? --- ## 11. Brand, Editorial & Content (3 questions) **Q33.** What's your brand voice in 5 adjectives? And 3 anti-adjectives — what you're NOT? (e.g., "warm, confident, curious, unpretentious, local" / "not corporate, not preachy, not generic.") **Q34.** Who are the real humans on the founding / early team whose names, photos, and credentials we could use for article bylines and LinkedIn bios? This matters more than most people realize — named human authors outrank anonymous content. **Q35.** In the UAE cultural / legal context, what topics or framings are off-limits or sensitive? Alcohol, dating framing, LGBTQ+, political, religious, gender-specific — any others we should know about. --- ## 12. Engagement Scope & Logistics (3 questions) **Q36.** What's your monthly SEO budget range? Ballpark is fine. We build programs across a wide range — letting us know where you're comfortable helps us scope correctly instead of over- or under-shooting. **Q37.** What's your decision timeline and who signs off? When do you want to start, when do you need to see first results, and are there other stakeholders involved in the decision? **Q38.** What reporting cadence do you want — weekly, biweekly, monthly? Format — live dashboard, written report, Slack, call? (For context: we default to weekly Slack check-ins + biweekly written update + monthly strategy call. Adjustable.) --- ## Optional: Access If — and only if — you'd like us to run a quick analysis on your actual performance data before we meet, grant the following to **`SEO@theprojectseo.com`**: - [ ] Google Search Console (property-level, full user) - [ ] Google Analytics 4 (Viewer role) Everything else (WordPress, App Store, Play Console, hosting) we'll request only if and when we sign. We don't need it to put together an initial point of view. --- ## Closing Thank you. Everything here directly shapes what we bring back to you. **What happens next:** 1. We read your answers and form a point of view grounded in your actual business 2. We come back with a diagnostic memo, a 12-month roadmap framework tied to your 5,000-user target, and a transition plan for your current provider 3. If you'd like to move forward, we propose scope and kick off within a week **Aditya Aman** Founder, TheProjectSEO aditya@theprojectseo.com SEO@theprojectseo.com (for access grants only)